When Estée Lauder reformulated their Advanced Night Repair serum after decades in the market, they needed to remind the world of its power.

The Keep Advancing campaign was that necessary nudge. Led by a cast known for advancing standards in their everyday lives, we steered women into the right headspace to keep improving and keep aspiring no matter their age or life stage. Because, to us, there is no right time or right age to become the best version of yourself. All that matters is that you do.