CHINA mACENA

China is a Creative Director (Copywriter) with really good intentions.

WORK

THE BEAUTY OF…

Client: Ulta Beauty

Creating a megaphone for those who know beauty is anything but standard.

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BE SEEN

Client: Planned Parenthood

Moving healthcare beyond clinical to human.

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SPOIL ME, HONEY

Client: Urban Decay

Rejecting the ‘season of giving.’ And owning the 'season of serving.’

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urban decay rebrand

Client: Urban Decay

Making over a beauty icon.

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KEEP ADVANCING

Client: Estee Lauder

Modernizing the anti-aging narrative by becoming pro-progress.

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EMPOWER CHICAGO

Client: Nike

Crowning an 11-year-old future legend.

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SPRITE STEP OFF

Client: Sprite

Building a million-dollar stage
to make history.

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POTENTIAL OF US

Client: Verizon

Pivoting a Black History Month
platform from historical reflection to real-time innovation.

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