CHINA mACENA

China is a Creative Director (Copywriter) with really good intentions.

WORK

THE BEAUTY OF…

Client: Ulta Beauty

Creating a megaphone for those who know beauty is anything but standard.

→ View Full Campaign

BE SEEN

Client: Planned Parenthood

Moving healthcare beyond clinical to human.

→ View Full Campaign

SPOIL ME, HONEY

Client: Urban Decay

Rejecting the ‘season of giving.’
And owning the 'season of serving.’

→ View Full Campaign

urban decay rebrand

Client: Urban Decay

Urban Decay needed a makeover to reclaim its iconic status as the most disruptive, most inclusive, most ‘made-for-freaks’ beauty brand of the bunch.

→ View Full Campaign

KEEP ADVANCING

Client: Estee Lauder

Modernizing the anti-aging narrative
by becoming pro-progress.

→ View Full Campaign

EMPOWER CHICAGO

Client: Nike

Crowning an 11-year-old future legend.

→ View Full Campaign

SPRITE STEP OFF

Client: Sprite

Building a million-dollar stage
to make history.

→ View Full Campaign

POTENTIAL OF US

Client: Verizon

Pivoting a Black History Month
platform from historical reflection
to real-time innovation.

→ View Full Campaign