The largest step show in history. With the power to change lives.

For college students across the nation and the culture at large, The Sprite Step Off was kind of a big deal. Not only did it present the perfect opportunity to represent their illustrious sororities and fraternities on a national level, it gave them the chance to win a substantial amount of money for school.

So in 2009, we created an identity for the competition that was worthy of all the buzz, bragging rights, a reality show spin off (!), and most importantly, the million dollar prize.