Ulta Beauty craved a way to give a voice to those outside the typical standards of beauty. We took it a step further and gave them a megaphone.

The Beauty Of… visual podcast became a sounding board for everyday people who see beauty in unconventional, uncomfortable, and even controversial places. Our team crafted the entire experience - from designing its look to choosing the guest topics to promoting each episode through social content. One set, three seasons, and a whole national boycott later, we did exactly what we set out to do. We got people talking. And Ulta Beauty got record sales.

The Beauty Of... Podcast playlist on Spotify

ANDY Awards: Gold [Bravery]
Clio: Bronze [Streaming/Downloadable Content]
Clio: Shortlist [Fashion & Beauty]
AICP Next: Shortlist [Influencer]
Webby: Nominee [Branded Content]
Webby: Nominee [Fashion, Beauty & Lifestyle]