CHINA mACENA
China is a Creative Director (Copywriter) with really good intentions.
WORK
THE BEAUTY OF…
Client: Ulta Beauty
Ulta Beauty craved a way to give a voice to those outside the typical standards of beauty.
We took it a step further and gave them a megaphone with The Beauty Of… visual podcast.
BE SEEN
Client: Planned Parenthood
Be Seen is more than a brand platform. It’s Planned Parenthood’s promise to see everyone fully and judgment-free. Not just as patients, but as people.
SPOIL ME, HONEY
Client: Urban Decay
Unlike 99% of holiday campaigns telling folks to spend it all on someone else, this campaign for Urban Decay encouraged shoppers to spoil themselves.
urban decay rebrand
Client: Urban Decay
Urban Decay needed a makeover to reclaim its iconic status as the most disruptive, most inclusive, most ‘made-for-freaks’ beauty brand of the bunch.
KEEP ADVANCING
Client: Estee Lauder
When Estée Lauder reformulated their Advanced Night Repair serum after decades in the market, they needed to remind the world of its power.
The Keep Advancing campaign was that necessary nudge.
EMPOWER CHICAGO
Client: Nike
How does one announce the launch of the new Chicago Sky jersey in a city known for basketball greatness? Not by celebrating legends past or present. By saluting the future of sport.
SPRITE STEP OFF
Client: Sprite
The largest step show in history. With the power to change lives.
In 2009, we created an identity for the competition that was worthy of all the buzz, bragging rights, a reality show spin off (!), and most importantly, the million dollar prize.
POTENTIAL OF US
Client: Verizon
We all have the potential to create history.
In this Black History Month campaign for Verizon, we told the story of six students from the Bronx who saw a need and created their own solution.